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All Journal Jurnal Manajemen Atma Jaya Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat The Asian Journal of Technology Management (AJTM) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia International Journal of Applied Sciences in Tourism and Events Journal of Secretary and Business Administration JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Journal of Humanities and Social Studies Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Journal of Industrial Engineering Agro Bali: Agricultural Journal International Journal of Business Studies Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang International Journal of Industrial Optimization (IJIO) Jurnal Manajemen Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IDEAS: Journal of Management & Technology IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) International Journal of Applied Business and International Management Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA)
Filda Rahmiati
President University
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Humanities and Social Studies

 1 
CRM ASSESSMENT FOR PREPARING THE AIR TRANSPORTATION BUSINESS FOR A POST-PANDEMIC FUTURE Irfan Rafie; Filda Rahmiati
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 2 (2021): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i2.3709

Abstract

This paper examined the impact of customer relationship management (CRM) elements on customer satisfaction and loyalty. CRM is an airline strategy for individualizing its service, creating better communication channels with customers, and ensuring customer satisfaction on loyalty. Four essential elements of CRM measured in this study: service quality, price fairness, perceived safety, and social media marketing. The study employed a quantitative approach and base on 178 respondents. Partial Least Square – Structural Equation Model (PLS-SEM) is used to examine the variables’ relationship. The finding shows that the respondent’s response is significantly related and contributes to customer satisfaction and loyalty expect for price fairness. By giving more discounts or promotions creates attention to the customer.
Women’s Work-Life Balance During Pandemic Covid 19 Grace Amin; Filda Rahmiati; Dhiyaa Alyaa Chani Wudd
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.6321

Abstract

Pandemic Covid 19 changes many aspects of life. Many employees have to work from home (WFH) to reduce the spread of Covid19. This research is aimed to analyze the influence of remote working, work stress, work-family conflict, and workload on womens work-life balance. This study took quantitative data by using the SEMPLS method with 275 respondents. From this research, we found that all variables are having a direct and indirect effect on Work-Life Balance. All companies must maintain the work-life balance of women employees
Marketing Communication Mix on Purchase Decision in Industrial Area: A Study From International Chain Coffee Shop Filda Rahmiati; Tasya Zahwa Prayoga; Felix Goenadhi; Roszi Naszariah Nasni Naseri
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 1 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i1.6319

Abstract

The pandemic has impacted hospitality businesses, including domestic coffee shops, as it is becoming the primary factor in the economic rotation. Starbucks Coffee Indonesia also faces weakened demand from the community to purchase its products. This phenomenon is driven by panic-buying communities who prefer to buy daily necessities. Therefore, this study was conducted to determine the impact of the Marketing Communication Mix aspects, advertising, sales promotion, personal selling, public relations, and direct marketing, as mediated by purchase intention on Starbucks purchase decisions in Cikarang as an Industrial Area. The quantitative method was utilized to gather data using a questionnaire. The questionnaire was distributed online to consumers who purchased Starbucks coffee shop products during the pandemic (n = 188). Structural equation modeling was utilized to determine the proposed research hypothesis. The findings showed that advertising, public relations, and direct marketing positively influence purchase decisions directly and indirectly through Purchase Intention in the industrial region. Sales promotion and personal selling were unimportant in affecting consumer purchase decisions in industrial areas.
Co-Authors Adam Raihan Rianthomy Afner Khrisna Hidayat Ahmad Nur Dani Ajeng Sekar Utami Amin, Grace Andianto, Jonathan Andrean Winata Azzah Al-afnan Wagino B.M.A.S. Anaconda Bangkara Bayu Mangkurat Chairy Chairy Chong Mi An Dedi Rianto Rahadi Dhiyaa Alyaa Chani Wudd Dwi Larso Dwi Larso Dwi Larso Elda Octaffiana Emilius German Fadillah Anugrah Pertiwi Fajarsari, Anita Rizki Felix Goenadhi Filson Maratur Sidjabat Genoveva, Genoveva Hanif Adinugroho Widyanto Irfan Rafie Jonathan Andianto Lubis, Muhammad Faikar Thaufan M. Hanggara Abirawa M. Noor Hanafie Zain Mastura Roni Matnur Syuryadi Meiske Aulia Usman Natasya Stefanny Naufal Armanditya Norfaridatul Akmaliah Othman Norfaridatul Othman Othman, Norfaridatul Othman, Norfaridatul Akmaliah Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri Permata Sari Rendika Nugraha Ridha Suci Anzani Rika Misnawati Roszi Naszariah Nasni Naseri Simatupang, Togar Sunanti, Meilisa Audina Putri Sutisna, Nanang Ali Syafei, M. Yani Tahnia C. Heidra Tasya Zahwa Prayoga Togar Simatupang Togar Simatupang Utami, Dwi Puspita Sari Vincent Bonavisi Yunita Ismail, Yunita Yustina, Andi Ina